UPCOMING WEBINAR

In the Boardroom Webinar with Brian Smith, Founder of UGG

Tuesday, MAY 12, 2026

12:00PM - 1:00PM ET

virtual

ABout the EVENT

In the Boardroom is a front-row seat to the real stories behind entrepreneurial success. In this one-hour virtual session, EO members sit down with world-class founders, CEOs, and change-makers to uncover the pivotal moments, lessons learned, and strategies that shaped their journeys.

Through candid conversations, signature EO questions, and powerful takeaways, each session offers an inside look at what it really takes to build, scale, and lead with purpose. Whether it’s navigating setbacks, seizing opportunity, or redefining impact—In the Boardroom brings the wisdom and insight of seasoned leaders straight to you.

ABout the Guest

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Brian Smith

Brian Smith was born in Australia, where he developed his love of surfing. A chartered accountant, he studied at the UCLA Graduate School of Management, and with $500 of start-up money, he founded UGG Imports to bring sheepskin footwear to America. After seventeen years, as sales reached $15 million, he sold the business to Deckers Outdoor Corporation. The UGG brand has since exceeded $1 billion of international sales times over.

A passionate innovator and entrepreneur, Brian is one of the most sought after business leaders in the country today. As a media guest and inspiring speaker, he is committed to teaching his breakthrough business strategies to entrepreneurs and translating personal vision and spirituality into company culture.

ABout the entrepreneur's organization

Since 1987, Entrepreneurs' Organization (EO) has been the catalyst for entrepreneurs worldwide to learn, grow, and achieve their full leadership potential. We are a global community of nearly 20,000 members in more than 220 chapters and 80 countries. We are united by our passion for entrepreneurship and commitment to moving the world forward.

In EO, we support the whole entrepreneur in business and beyond because successful enterprises start with people. We connect entrepreneurs locally, then globally, encouraging members to bring their whole selves to a trusted community that creates growth and belonging for them and the people in their lives. This holistic approach includes our families and key executives because strong relationships and solid support systems are vital to any entrepreneur’s well-being.